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New motorcycle adverts reveal rider behind the helmet

by Access Legal

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Transport for London and 'THINK!' motorcycle safety campaign have launched new TV adverts to improve rider safety.

The ads will show motorcyclists with signs on their bikes giving the rider's name and a description of their personality trait to encourage other road users to see the person behind the helmet.

A new campaign launched by Road Safety Minister Paul Clark follows research which shows that drivers are more likely to recognise motorcyclists if they know the biker personally.

The television advert shows bikers named with a short description; for example, 'Dave - new dad'.

The bikers are also well lit with neon lights.

With 19% of all road user deaths in Great Britain being motorcyclists and them only representing 1% of vehicle traffic (Source: Reported Road Casualties GB 2008) the campaign is a further attempt to reduce the number of collisions involving motor cyclists.

Access Legal from Shoosmiths fully supports the 'THINK!' bike campaign and is currently working with Hampshire Police to improve road safety amongst bikers with their Bike Safe campaign, which aims to educate riders by improving knowledge, skills and experience to lower the number of motorcycle rider casualties.

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